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A Sense Of Balance


The Whiteley is a re-developed landmark and one of London's iconic hotels situated just north of Hyde Park. It features the 6th Senses Spa, shops, restaurants, and 139 stunning apartments. Its redevelopment is breathing new life into an architectural gem. The Whiteley sought a conceptual campaign focused on luxury, lifestyle, and wellbeing  to revive its relevance and attract future clientele by breathing new life into the establishment. The hotel wanted to integrate elements of its architecture into concepts for both online and offline, printed, and digital channels. The design of this campaign appealed to a diverse and stylish HNW audience, aligning seamlessly with the premium brands the hotel already engaged  with. Balancing these elements within the design was crucial in order to breathe new life into it with a fresh and artistic aesthetic. 

OF THE WHITELY HOTEL & SPA                                             

A series of kaleidoscope designs were created to fuse with the key elements: the hotel spa, other architecture references of the hotel and imagery of its target audience within a lifestyle and wellness space. This created a visual balance to accompany the design and copy that captured the essence of the campaign: 'A Sense of balance'.

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The design structure extended to other channels including print media, OOH (billboards and posters), digital banners and even a custom designed QR code key that unlocked the door to an exclusive event.                                                               

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