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SO, WHO THE &#%!*

IS THIS GUY

???

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MY STORY  

 

  

 

I grew up in Brooklyn, New York, a curious kid from the projects who refused to become a statistic after art saved my life (literally). When I was seven, I started sketching comic book and graffiti characters. In my teens, I turned to street art where I made a name for myself with the tag 'CYPHA'. As I got older, I explored more mediums such as painting, design, music production, photography, video production and tattooing. I regularly use these mediums in my work whether it is within the creative industry or on my own personal projects. My imagination is non-stop; it is what drives me to constantly learn and evolve. I started in the commercial creative industry over 15 years ago as a graphic designer, then creative art director at FRED FARID and OGILVY then elevated into creative director at Manifest Group.

Throughout my professional career, I've always strived to consistently think outside the box, shake things up and challenge the status-quo resulting in numerous awards for some of the projects I've worked on. Since my street art days, CYPHA has stuck and it is now my artistic identity that has taken me from the streets and galleries of New York to working with some of the biggest brands in the world.

 

In 2020 during the height of the pandemic, I moved to Melbourne to start Manifest Group's first agency in the Southern Hemisphere where I've been able to apply my creative talent and passion for purpose driven work to new challenges. For me creativity never stops. It is not just my work, it's my life.

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CLIENTS  

 

Here are some brands I've done work with

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AWARDS  

 

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4 D&AD Awards

For Art Direction/Design and Creative Direction

(Digital Advertising)

Pencils:

2 - Yellow  1- Graphite  1 - Black 

 

 

 

2 CLIO Awards

For Brand Design (Digital Advertising)

 

 

 

3 EPICA Awards

For Crafting and Imagery

 

 

2 SABRE AWARDS 

For creative excellence and impact 

 

 

 

 

 

4 PR WEEK GLOBAL AWARDS 

Campaign of the Year, Brand Film Awards

 

 

 

THE DRUM AWARDS 

Campaign content, Drum Marketing Awards
 




 

 

 

 

 

AWARD Awards (Australian Advertising Council)
JUDGE - Life Changing Jury 

For creative excellence APAC Region

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