TOMMEE TIPPEE

THE BOOB LIFE

Global Feeding Campaign (UK, US, AUS)

This campaign was to launch two new breastfeeding product innovations while building brand love and cultural relevance for Tommee Tippee.

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The multi-channel approach consisted of a hero film, content series and brand playbook. By producing a raw, honest, celebratory film featuring real mums, alongside a digital content series ‘Spill the Milk’, the campaign destigmatised feeding and brought The Boob Life movement to the world.

The campaign content was banned by advertising bodies and Meta due to excessive skin and nudity sparking a conversation around the social media giant's controversial policies surrounding women’s breasts.

This didn’t just instigate sales, it started a global movement with thousands of parents participating in a discussion that helped mums the world over feel empowered.