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TOMMEE TIPPEE

THE BOOB LIFE

Global Feeding Campaign (UK, US, AUS)

 

This campaign was to launch two new breastfeeding product innovations while building brand love and cultural relevance for Tommee Tippee.

The multi-channel approach consisted of a hero film, content series and brand playbook. By producing a raw, honest, celebratory film featuring real mums, alongside a digital content series ‘Spill the Milk’, the campaign destigmatised feeding and brought The Boob Life movement to the world.

 

The campaign content was banned by advertising bodies and Meta due to excessive skin and nudity sparking a conversation around the social media giant's controversial policies surrounding women’s breasts.

 

This didn’t just instigate sales, it started a global movement with thousands of parents participating in a discussion that helped mums the world over feel empowered.
 

HERO FILM 

 

400%

 

Increase in

social media

engagement

 

 

 

 

150+   

 

Featured

pieces in

earned

media

 

1.5% 

 

Top ads

for target

audience for

sales potential

 

 

 

16M    

 

Campaign

reach

 

 

9     

Major award

wins

(and counting)

 

CAMPAIGN PHOTOGRAPHY

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