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HERO FILM 

 

97

 

Global

content

creators

 

 

 

 

425   

 

Posts

 

16.4M 

 

Impressions 

 

 

 

26.6M    

 

Campaign

video views

 

 

1.4M     

Engagements

 

GLOBAL CONTENT CREATORS 

Screenshot 2023-05-09 at 5.46_edited.jpg
Screenshot 2023-05-09 at 5.46_edited.jpg
Screenshot 2023-05-09 at 5.45_edited.jpg

CAMPAIGN CONTENT 

LOGITECH

WORK LIFE UPGRADED

Global Influencer Campaign

Since COVID-19, we no longer draw hard borders between our jobs and our homes.

 

The concept of work/life balance has made way for work/life blend, where our ‘work’ is once again the product of our endeavours, rather than a place we go to conduct them.

 

Logitech was at the centre of this revolution within the technology accessories category. It wanted to connect with its audience in a personal way but its past marketing efforts had been too focused on product messaging.

 

In response, a campaign was developed that tapped into new behaviours and connected Logitech with emerging communities who could tell real stories about how the brand enabled and enhanced the unique way in which they worked.


The global influencer led content campaign involved working with over 100 content creators across 22 markets including Australia. User generated content was supported by a multi million dollar paid media budget, allowing Logitech to sit at the heart of the hybrid working revolution.


 

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