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GOOGLE PLAY

 

CHANGE THE GAME

Gender Inclusion Campaign

 

Google Play's Change The Game mission was to make mobile gaming truly for everyone by celebrating and empowering women as players and creators. Of the millions of people in the United States who enjoy games on Google Play, 49% are women, yet only 23% of game developers are.

 

This campaign celebrated the women who are quite literally changing the world of gaming.

 

CAMPAIGN FILM

CAMPAIGN PROGRAMMING

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