CREATIVE DIRECTor
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ART DIRECTION/DESIGN
EST
Rebrand from Hendry to EST Compliance Group –New visual identity
After the company changed owners, Hendry wanted a new name, look and feel for the brand that moved away from the previous owner's name.
They wanted to evolve and show growth with a new look, and name to align with their upgraded services along with an integrated service model with an on-demand team to efficiently maintain solutions for their clients. The rebrand involved naming, fonts, new company logo, and branded assets.
VISUAL IDENTITY & DEVELOPMENT
The focal point of the entire EST logo begins with the first letter "E" as it resembles the corner side structural view of a building as well as a chevron, a symbol for safety. 'EST' is also an acronym for Excellence, Safety & Trust'. What's more, as a heritage brand in the building compliance space, it wanted to pay homage to the tradition of heritage brands that would put 'EST. year of business' on the front of their buildings.
NAMING FROM HENDRY TO EST
From To
CHANGING THE NAME -
The name EST references the 'Established' keystone on historic buildings, reflecting the brand's long standing reputation in the industry. However, there are also connections with the future, in that the company would help ensure the safety of future historic landmarks.