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TOMMEE TIPPEE 

Campaign / Design: Me Time - Moms Time Out 

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Motherhood, one of the hardest jobs ever. Breastfeeding, late night feeds, loss of sleep and getting up to get to work amongst it all. The new innovative double breast pump from one of Tommee Tippee Australia's leading maternal brands brings a aligning campaign that resonates with new moms having more freedom to regain their time and reclaim their freedom with the digital /product packaging campaign "ME TIME". Here is where moms are championed to exercise their power to reconnect with friends and family, getting in shape, or just simply relaxing with a product laced with design that aligns with this. The design assets expresses moms' segments of how they express their freedom of selfcare and social connection. 

PACKAGING DESIGN
Limited edition of Tommie Tippee's breast pumps covered in design that aligns with moms social freedoms and liberating the efficiency of how mothers choose to feed their bubs, directly or indirectly meanwhile have a reconnection back in to active life in sociality. The design scheme here expresses this in the packaging and social assets of the Me Time campaign.  
                                                                 

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SOCIAL MEDIA ASSETS
Instagram stories

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